Hospitality Asia, one of World Asia Publishing’s longest-running titles, provides insight into the multilayered, multi-option world of the Southeast Asian hospitality industry.

Beginning modestly with content from Malaysia and Singapore, the journal now reports on the hospitality industry in Indonesia, Thailand, Vietnam, Cambodia, the Philippines, Hong Kong and Macau. It also provides coverage on the rest of the Asia Pacific region and the international hospitality scene, giving Asia-based readers a window into the wider world of hospitality.

Hospitality Asia’s wide reach makes it the publication of choice for industry players and service providers who seek to continuously be informed of personnel movements within the industry, new technology to be harnessed within the workplace or services for the improvement of the guest experience.

Its personalized delivery system tied to a consistently updated circulation list means that top executives are assured of a personal copy of the magazine, allowing Hospitality Asia to reach and target the key decision makers in the industry, beginning with senior management. The magazine is also distributed to key middle management personnel who are in a position to recommend products, processes and services.

A long-standing misconception in the media line is that numbers are everything. The truth is, it’s not about how many people read a publication. It’s about who reads it. True business is about exposing the right people to the right message. Hospitality Asia’s niche lies in its 14 years of experience in the hospitality industry, speaking to both hotel owners and management teams, as well as suppliers and readers.

With the increase in the variety of offerings within the industry, Hospitality Asia has made it a point to keep up with the many new changes implemented by hotel owners and conglomerates. Hence the inclusion of a wider spectrum of coverage items and a neat delineation between topics as seen in the separate Hospitality, Travel and Food & Entertainment sections which incorporate information on Golf & Recreation, Spas and Travel Destinations.

With the added impetus from the online magazine, Hospitality Asia is now opened up to a greater reader base ranging from the business, leisure and travel segments of the market, thus increasing the number of readers who depend on Hospitality Asia’s recommendations for an outstanding travel experience, or for a service or product related to the hospitality industry.